r 1.Traditional
marketing methods are expensive and without:
Fair and advertising spending is
expensive:
- Print brochures or catalogs.
- You advertise on a TV or newspaper.
- You participate in fair organizations.
How many customers will you meet with?
You cannot measure the viewing rates
of newspapers, TV and magazine advertisements.
You know that when the TV ad comes
out, you switch channels. You look at the ads in the newspaper.
The work done by appointment also
limits the time and transportation costs as well as the number of customers you
can reach e-commerce marketing services.
Catalogs and brochures lose their
validity on the day they are printed and when new products are released, it is
an additional cost.
2. Simple website's contribution to your marketing activity is very low:
Websites that go beyond being a
business card are everywhere. Many companies complain that they have not been
able to earn customers from web sites. I'm not surprised at that.
Because most of the websites do
not have search engine optimization, no demand creation function, sites with
little to no content. For more detailed information on this subject, the ad is
the worst. Simple website loses. You can read the article.
3. Customers are searching for the products they are looking for on the
internet:
Today's customers are smarter now.
When they want to buy a product or service (as you probably do), they take a
stroll through the Google search box and navigate websites. They compare
products, prices and sellers.
They prefer to buy the most
suitable product for their purpose from the seller they trust. Now the
competitors of the vendor companies are just a click away. Clients also
consider this very well.
4. Companies open a blog to reach a reliable position in their sectors:
Companies publish articles that
will be useful for their customers. They share the tricks that should be
considered when buying, not to be stolen when buying.
- A company that sells garden products,, useful information about garden care Bahçe,
- A furniture-selling company mobilya what to look for when buying a good furniture Mobilya
According to researches:
- 70% of the consumers feel that content marketing is closer to the company.
- 82% of customers think more positive about the company.
Companies are becoming more
prestigious and trusted brands in their industry by opening a blog.
5. Content marketing gives qualified clients:
People use search engines and
social media to find the products or services they are interested in . For
companies, this means customers interested in their products. Qualified
customers are ready to buy. Think about how difficult it would be with
traditional marketing methods.
6. Demand creation and maintenance is more effective than traditional
methods:
Visitors are guided by action with
the interests and needs of customers. Demand creation and maintenance methods
are used to support, facilitate and accelerate the purchasing decision of
potential customers.
Requests are collected in the
sales team's email boxes. The work done entirely on the website draws more
customers to the website than traditional methods. While customers reach more
useful information in their area of interest, companies are gaining new
customers.
7. Less labor is spent compared to traditional marketing:
Known marketing methods are within
the financial means of the personnel and the firm. The need for companies to do
e-marketing is a website that has been created with the right marketing plan
and strategy. The website serves tens of thousands of potential customers at
the same time.
8. Content marketing increases brand awareness:
In the sector, customers find your
company thanks to the content they find in the area they are looking for. Your
brand awareness is increasing. People on social media like to talk about their
favorite brands. The long-term benefit of content marketing is increasing your
brand awareness.
9. Companies reach more people through e-marketing:
As the number of smartphone users
increases, the importance of mobile marketing is increasing day by day. They
don't need to be on the computer anymore to get to people. It is possible to
reach everyone on the move.
10. Exporters can do local marketing abroad:
For exporters, creating content in
the language of the country in the target markets increases the efficiency of
the market. With the content marketing and search engine optimization work done
in the local language of the possible customer, the goal is to hit the target
from 12.
Result:
With e-marketing methods,
companies reach millions of internet users, increase brand awareness, gain new
customers and increase their sales. E-marketing is now an effective way to get
ahead in the competitions.
