5 keys and fundamental principles of SEO

1) Understand Google:

If we simplify to the maximum the concept of natural positioning, we can say that it is based on three pillars:

Source code

Contents

Links

2) Allow the tracking of your website:

Once we understand the general functioning of the Google search engine, we realize that we must help you scan our site. To learn Seo course in Lahore this, there are some basic rules:

Each content is unique and has a single URL. Therefore, it is necessary to avoid access to the same contents through several different addresses:

• marketerosdehoy.com
• Com
• Com / index.html
• ...
• Avoid blocking elements:
• The Flash format
• The No Index directive
• 404 errors
• Redirections
• ...

Each page must have unique and relevant content that meets a specific need.

3) Facilitate indexing:

Next, we will facilitate the addition of our contents to the search engine database:

• List our contents (sitemap file)
• Indicate where you are at each moment within the site with:
• Menu
• Navigation path and its marking schema.org
• Canonical URLs
• We provide access to all our content with:
• Manual links between our contents
• Related Posts

4) Segment by a keyword:

Of course, we should always try to satisfy the user's need , that is, try to position ourselves by the search term that this user will use. For this you must be clear that:

Each content meets one or more specific needs

Each content has a purpose (sell a service or product, retrieve an email address, improve reputation ...)

We must think about how the user will express their need

5) Write relevant content for SEO:

Once you have in mind the specific keyword that you want to position, you should try to be relevant in Google's eyes and think that you are addressing a robot that does not have the same comprehension capacity as a human being. Here again, SEO is based on fundamentals that have not changed over time:

• Content must be long enough (Ideal length of a post for SEO )
• Includes the term or key phrase
• Includes related terms or synonyms
• Add videos and images
• The content must be placed consistently in the structure of the website (which implies that the site is well designed)
• The publication is, of course, optimized for SEO (H1, labels, meta descriptions ...)