Predictions And Trends Of Digital Marketing 2018

We tell you what trends of Digital Marketing 2018 you should know if you want to succeed next year. We have searched among the best sources to offer you all the prediction of Social Media, There they go!

                                       SOCIAL MEDIA:

SMART INSIGHTS,

The Smart Insights website believes that, now more than ever, brands are trying to connect with their audiences through a variety of platforms. It is increasingly difficult for them to get our attention. These are the 4 trends that Smart Insights considers key for 2018:

·        Chatbots:

With the passage of time the chatbots have stopped being clumsy to become great allies. They are key to making customer service faster and faster. They can provide an instant connection to customers around the world: they solve problems and can even order pizza.

·       The ephemeral content will generate even more engagement:

The stories of Snapchat, Instagram and Facebook are the kings of ephemeral content. Most brands are taking advantage of this success and have strategies defined in transient content.

·       Augmented reality:

Augmented reality on mobile devices offers a niche and an attractive way for marketing professionals to reach their target audience: it is fast, easy and very interactive. IPhone 8 and iPhone X already offer their users experiences in augmented reality.

·       Video a tutiple.

 On mobile devices, video is king. In 2018, it was 90% of all Content Marketing by Networks Trend shared by users on social networks. The video is not only the number one advertising format, it is also the one that grows the most in the whole world.

TALKWALKER,

Talkwalker has assembled a group of wise men and asked them about trends in Social Media for 2018.

 Social video:

The video has become the "go-to content" perfect for social networks and brands. In 2018 the videos created by influencers will see a big change in the distribution. 

Instead of brands using their channels, they will use influencers as creators of content, thus becoming producers. This means moving from being influencers with a broad reach to influencers with high quality content.

·                             Protection of brands in Social Media:

 Fake news and copyright infringements are becoming more frequent in Social Media. Both brands and networks are looking for ways to fight against this.

·                             Shoppable Media:

The increase in formats such as video and augmented reality will allow for deeper shopping experiences.