- Creating a real content marketing strategy:
Most organizations do not have a
content marketing strategy. Research tells us that those organizations that
have one and constantly review it, are more likely to generate results. Even
though you might think that this is basic, it is NOT.
We are still too focused on
thinking about campaigns, ads and talking about our products, instead of really
offering value outside of what we offer.
It is something that many marketers
have NOT LEARNED OR UNDERSTOOD.
- Native advertising:
Native advertising is that generation
of content that mimics virtually the Content Marketing by Networks Trend of a
site but subtly elucidates the awareness of a product or service.
- Influencer marketing:
The influencer marketing has always
been "something special" for marketing, but in the last six months
this topic has jumped to be one of the first five.
Many companies are working with influences trying to make the most of the wave, but few organizations execute
a real strategy that makes sense. The secret is not to seek popularity, but niche
influence.
- Marketing with purpose:
The brands with purpose are taking
by assault the preference of the consumer. Providing users with more than just
products and services is a way to create engagement marketing.
- Video:
You do not have to know how big and
important the video is today and the importance of having a visual storytelling
strategy.
However, most brands are still hanging their visual strategy on the
viral video, instead of building a structured process around the consistent
delivery of valuable information through video.
In other words: they are betting
that they will be a viral hit on Facebook instead of generating a vlog or a
solid YouTube channel.
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