7 New content marketing by Network trends

There are following content marketing trends given below:

1.     Snapchat:

According to many experts, even when many do not understand Snapchat, the tool is here to stay ... let's see if Facebook remains crossed arm.

Since Snapchat exceeded Facebook in the total video views, it is time for us to start taking this tool seriously and to think of it as another instrument in our marketing repertoire.

2. Facebook:

As marketers we simply cannot ignore Facebook and all the store it has ... but there is a big difference between using it as a tool for our purposes, and bowing to its power by building our house on rented land.

A good part of the content that Samsung delivers through its Facebook channel are video tips for its users to take better advantage of its technology and products.

3.     Mobile:

Mobile is already present. In short, if your Content Marketing by Networks Trend is not easily digested on a mobile device, you have problems, simply because you are out of Google's micro-moments. All users already do mobile searches.

4.     Text:

The writing continues to count, and perhaps more than ever. Frequently marketers are immersed in social networks and in video without understanding that most of our communication is still text and good stories. And, honestly, most marketers are very bad at writing. 

To make matters worse, appear in the first places of Google, still depending on ... yes! Text! Mastering how to write good posts and do it consistently will continue to be the backbone of much content marketing.

5.     Integration with sales:

For all marketers there is a sad but obvious truth: Most companies are dominated by sales, and if we do not start focusing the efforts of the content to obtain conversions and learn to measure them, our strategy is useless and is doomed to disappear.

This does not mean that the content becomes commercial and mercantilist, but we must think and design what will be the day that we expect our user to visit.

6.     Email and marketing automation

One of the clearest truths we always dictate in our conferences is: email is not dead, and it is more important than ever for our content marketing programs.

7.     Healing and content distribution:

There is so much content out there that we cannot expect ours to be the jewel in the crown and therefore the only thing that the user seeks and shares. 

The trend seems to be moving to create less content, but more relevant; added to it, cure a good dose and focus a lot on the distribution: e-mail and social networks. That is, we need to create as little content as possible for maximum exposure and interaction.